Sterling Bank launches website as management releases loan for tourism activities


December 03 (THEWILL) – Sterling Bank Plc works diligently to promote Nigeria’s tourism businesses across the world as the management team provides clients with access to the various loan facilities that the organization offers.

Abiola Adelana, head of tourism operations at Sterling Bank Plc, revealed it in an exclusive interview this week at Akwaaba Travel Market 2021.

At the event held at Eko Hotels and Suites, Adelana told THEWILL that launching e-commerce will increase the possibility of spotlighting related tourism businesses.

“We tend to launch the e-commerce platform in December, and as a travel agency you can get on the platform and showcase whatever packages you have, and as a travel agency , you can borrow or click on any loan package you desire and pay off. in installments or even pay outright. “

“Our main agenda is the value of this space and what we have done so far was to work with anyone in this space, from private stakeholders to government and see what their needs are and provide a solution. financial to bridge this gap for traveler lending, lending to support and expose our millions of customers even beyond Sterling customers.

When asked if she thought Sterling Bank Plc was the first to offer this type of package?
Adelana underlined: “In the past people did individual things, but we want to work with everyone and that is why collaboration is the very key.”

We offer a financial solution with a very reasonable interest rate and the management of Sterling Bank is very passionate about the industry ensuring that people see the opportunity to do business.

The special thing about this service is that we create a financial solution for the sector, we actually focused on the grassroots. We have partnered with all levels of state government in Nigeria to empower grassroots people by giving them between 100,000 and 500,000 to develop their businesses, especially arts / crafts and related tourism businesses with the aim of to help them showcase what they do, and in which that would also make the platform famous. We will also help them mark what they put into the e-commerce platform created by Sterling Bank Plc. However, it is up to us to present them in the international market and therefore, it is not just about lending, but we are promoting their businesses across the world and in doing so, we add value to what they do.

Tourism, over the years, was nothing for Nigeria. We focused on oil and real estate, and everyone is starting to see that there are opportunities in the growth of tourism business. However, there are challenges, but we look beyond the challenges and try to come up with solutions to improve the industry.

And the government on its side has to do something and we in the private sector will do our own thing, but we will implore the government to create an environment conducive to the growth of tourism businesses within the country.