Perch announces the acquisition of Web Deals Direct, one of the world’s largest sellers on Amazon with more than $ 80 million in revenue

BOSTON, July 13, 2021 / PRNewswire / – Perch, a technology-driven trading company that acquires and operates leading third-party brands from Amazon and other large-scale D2C brands, today announced the acquisition of Web Deals Direct LLC. Since its creation in 2019, Perch has collected more than $ 900 million from investors such as SoftBank, Spark Capital and Victory Park, and has acquired over 70 brands. GulfStar Group acted as Web Deals Direct’s exclusive financial advisor throughout the transaction.

Web Deals Direct is one of the world’s largest FBA sellers on Amazon with over $ 80 million in turnover last year. The company has a portfolio of own brands covering several categories of daily use including Home & Kitchen, Patio & Garden, Sports & Outdoors, Arts & Crafts, Pet Supplies and Office Products. Extraordinary execution in identifying high volume products, compelling branding, obsessive customer service, and dynamic sales platform management, has resulted in Web Deals Direct having a massive base of more of 110,000 reviews and 2.3M customers served to date.

“We have taken our business from zero to $ 80 million sales in 5 short years, “said Adam feinberg, CEO of Web Deals Direct. “But, with Perch, who are proven ecommerce operators, we believe the growth opportunities over the next 5 years are equally exciting. I was so impressed with the caliber of their team, and I trust to their long term vision to lead our business into the next phase of growth. It was a complex deal, but Perch made the process fair and transparent. I want to thank all the great members of the Web team Deals Direct for the organization we’ve built together, couldn’t be in better hands with Perch. “

As part of the agreement, Perch also acquired a 230,000 square foot warehouse based in Corona, California, and it is currently evaluating several warehouses on the east coast for further push in asset-based operations and order fulfillment. Perch now has the ability to acquire and integrate increasingly large and complex e-commerce operations, and the agreement highlights the company’s unique experience in e-commerce operations.

“This agreement marks an important milestone for Perch,” said the founder and CEO of Perch, Chris Bell. “The complexity and size of the business is a testament to the great organization Adam and the entire team at Web Deals Direct have built, and it’s a pleasure to work with such inspiring entrepreneurs. Integrations of this scale are a huge task – I could not be more proud of our team who handled it seamlessly, and I am delighted to welcome our new Perch employees from Web Deals Direct who join our quest to redefine consumer products. Asset-based warehousing and fulfillment operations will be critical to our success – something our team has been familiar with since our time at Wayfair. “

Perch’s CEO and COO designed and built the Wayfair delivery network, which delivers over 3 million large and heavy orders per year, and they have reduced the lead time for large packages such as canapes of about 1 month to 2 days. The Perch team is leveraging this expertise and growing stature to reduce the impact of skyrocketing freight prices, manage inventory limits and maximize the growth of its brand portfolio.

About the perch
Perch is a technology-driven trading company that acquires and operates third-party Amazon brands and other D2C brands on a large scale. Perch looks for high quality products and brands that have a consistent history of strong customer reviews, that are consistently one of the top three products in their class, and that have the potential for expansion. Perch quickly assesses opportunities, guaranteeing entrepreneurs a response within 48 hours on the suitability of their business with their model and valuation range, providing a quick and risk-free way to understand their business’s potential. For more information, please visit: www.PerchHQ.com

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