Woodkirk Stone
Convincing your audience to take the extra step and become a customer is tricky, even when it comes to the internet. An important step in this process is to create the best web content possible. It is not enough to simply rank key search terms. The message should be warm and persuasive.
There is a phrase tossed around for a decent amount in marketing circles. Your audience needs to know, love, and trust you in order to want to do business with you. The content that your business publishes will create the initial impression that many will have on your business.
Below are some tips and tricks for creating the best possible web content for your business. You can implement them in your post to improve your website presence.
So how do you create the best web content for your business?
Write compelling headlines
You can create the best website and blog pages possible. You can put all your knowledge into it and write it down as loudly and convincingly as possible. But if you’re making a boring headline after the fact, these pieces won’t help you at all. This is because your readers make the decision to keep reading based on the title.
A headline should get people to click. Talk to them about the benefits they will receive. Will they solve their problem? Will they be able to earn money? Will it ease their mind?
Strong action words also help here. You can learn more about how to make captivating titles. If you are going to write your own copy, learning how to improve your headlines is a necessary skill to improve. This is essential for writing the best web content for your business.
Incorporate more subtitles
Your readers are very busy people, and your website might not be the only one they’ve visited while researching your industry. It is important to make the content as readable as possible. This means incorporating as many captions as possible in the copy.
Subtitles guide readers through transitions. They let people know what they are about to read. Another key aspect of captions is that they break up the copy into manageable chunks. This keeps your readers from feeling overwhelmed by large blocks of text.
Keep paragraphs short
This is another key aspect so as not to overwhelm your reader. Think back to the last time you read something online. Chances are, you will experience your short attention span at work. There are a lot of distractions both online and offline. Keeping paragraphs short will help guide your readers through the content and ultimately inspire them to take action.
Alternate phrase length for rhythm
When all of your sentences are too long, the reader’s concentration may weaken as they continue to copy. When they’re too short, they can feel like they’re reading a children’s book. To create a manageable pace that allows readers to move around the article, you can alternate the length of the sentences. It keeps them moving.
As you do this, keep in mind that the copy should be easy to understand. Too many long sentences in a row can make it difficult to understand.
Eliminate the jargon
The simple truth is that your customer will not have the same level of knowledge of your product or service as you. You’ve researched your industry and have a deep understanding of all the nuances involved. You are the professional. Your reader is trying to solve a related problem.
Big words don’t make you sound smart. They frustrate the reader and prevent them from understanding the message you are trying to convey. If you can talk to them in an understandable way, you are well on your way to creating the best web content for your business.
Use photos and graphics
The web remains a visual medium. Photos, infographics, illustrations, charts or tables help provide the reader with another way to understand your message. Incorporating these visuals also divides the text and makes your post easier to digest.
You’ll likely get more conversions when you can show your reader what you’re talking about instead of just telling them.
Make sure it is mobile friendly
More people are viewing your website on their phones and tablets than ever before. There is nothing more frustrating than going to a website and not being able to read what they have to say.
Embed links
The theory here is simple. The more strategic links you provide, the more opportunity your readers have to investigate your related pages and blogs. This keeps them on your website longer and provides them with additional value.
Additional links in your blog posts also add SEO value, helping people find you more easily.
A compelling call to action
It doesn’t matter if it’s a webpage or a blog post, you are working as a business and you are here to make money. Your reader understands this. With web pages, make sure readers understand the importance of the product or service you are promoting.
Blog posts are more nuanced, but can still provide a call to action. Maybe you want the reader to call, download, share, or subscribe. It’s good too. Let the reader know what you want them to do. Writing the best possible call to action is essential in website conversions.
You can hire a professional copywriter to create the best web content
Anyone can write great web content, but it’s a tough process. There are many reasons to hire a professional copywriter to help you create the best web content for your business.