Woodkirk Stone
People tend to like candles with eye-catching designs, in addition to pleasant scents. Even if you’re not a graphic designer, you can work with Adobe Photoshop or Canva to create simple, elegant designs for your candles. If you’re interested in a more complex design or prefer to outsource to a professional, you can use Creative Market, Fiverr, or Upwork to commission a design from a professional designer.
Original materials of products
Finding the materials of the product is the next step. You can find receptacles for your candles from a bulk item supplier such as Alibaba. Additionally, you can turn to restaurant wholesalers near you if you want to use something like a mason jar or decorative glass. Finally, using recycled materials such as wine bottles or jam jars could be visually appealing.
There are many types of wax that can be used for candles: paraffin, soy, beeswax, granulated wax and more. You’ll want to do a few test swatches with your chosen wax to make sure it gives off the scent you want. Your candle wax supplier will also be able to advise you on which wicks, dyes and scents work best with your candle wax.
Original package
Shipping is normally the biggest cost for a small business. When developing a shipping plan, you need to consider speed, cost, and the type of materials that will wrap the candle to keep it safe during transit. Using recycled materials may appeal to a target audience of conscious consumers, but you’ll need to price candles accordingly.
Design your labels
If you chose to design your logo yourself with Adobe InDesign, Photoshop or Canva, you can do the same for the labels. It may be easier to create a standard candle label with customizable sections to change the scent, size, or name of the candle. If you want custom designs for each scent, you can hire a designer from the services listed above so you can focus on the product.
The label should include your company name, candle scent, size in fluid ounces, and more information customers might want to know. You may want to include where the candle was made, the nature of the wax, and your company’s website.
C&E Craft Co. is a good example of a candle company with a simple design that it can trade with new ideas, such as its “It smells like David Rose” candle. These candles tap into already existing fandoms with the names of the characters. Their colors and text change. On the other hand, the Bath & Body Works candles all have very different designs.