Woodkirk Stone
Creating a website yourself is easier than ever – even if you have virtually no technical knowledge. From free templates to integrated e-commerce systems, creating your own website only takes a few clicks. While this level of accessibility is great news for all entrepreneurs and small businesses, it does mean that there are plenty of poor quality websites out there. Just because building a website is easy doesn’t mean it will be of good quality.
If you are wondering if your website is the best it can be, then this blog is for you. Read these common mistakes to see if your website could use a makeover.
Poor or unoriginal web design
Free templates are fantastic for businesses that are getting started and running, but they’re not always the best choice in the long run. For one thing, free templates are usually free for a reason: they’re simplistic and lack functionality. Some companies might be happy with this, but the other reason you should think twice about using free templates is for originality. Every brand wants to stand out from the competition and the free templates will mean your website will look like thousands of others. If you really want to stand out from the crowd, hire a team to design a website just for you. Visit fastfwd.com for more information.
Little possibility of conversion
Your business website exists to make sales at the end of the day, so if customers aren’t encouraged to convert, you’re going to have a problem on your hands. One of the biggest mistakes commercial websites make when it comes to conversion is giving users only one option. It is usually an invitation to make a payment or to purchase a service. However, you must remember that not all visitors will want to make a purchase right away. Boost your conversion rate by having more than one choice, like creating an account, downloading an eBook, or signing up for a newsletter.
Forget SEO
Search engines are one of the primary ways customers will find your business, but many websites fail to consider both on-page and off-page SEO. There are many things that impact your website’s SEO, but one of the most accessible ways to improve your rankings is through content. If your website does not yet have a blog, you should consider creating one to improve traffic to your pages. Spend time doing keyword research and planning content clusters to give Google a better idea of what your website is all about while building its authority.
Slow loading speeds
Many factors can cause your website to load slowly, including having lots of large images on your pages, poorly written code, and too many plugins. If you don’t know much about technology, you might have a hard time pinpointing the cause, but a slow-loading website will deter customers before they even see your homepage, it’s worth therefore worth examining the problem as soon as possible.